by Ruth Sarfaty | Dec 21, 2025 | Public Relations
Martin Sorrell’s declaration that “there is no such thing as PR anymore” couldn’t be more wrong. From the guy who founded and built WPP, one of the world’s largest advertising and PR groups, this is a profound misunderstanding and basic under-estimation of PR as a...
by Ruth Sarfaty | Dec 1, 2025 | Business
AI-powered dynamic pricing is revolutionizing retail. By allowing retailers to adjust prices automatically, retailers can drive improve margins and drive profit. As a result, retailers can now adjust prices in response to real-time conditions. Historically, this work...
by Ruth Sarfaty | Nov 24, 2025 | Public Relations
Summary Today’s press releases need to balance clear storytelling for journalists with machine-readable data for AI-powered search and generative models. While traditional releases rarely deliver direct media placements, their core value now lies in structuring...
by Ruth Sarfaty | Oct 10, 2025 | News
As someone who has witnessed our media landscape evolve, this year’s changes have been nothing short of seismic. From shifts in audience behavior to rapid technology adoption and a renewed emphasis on trust and community, the ecosystem for brands and publishers...
by Ruth Sarfaty | Oct 9, 2025 | Opinion, Public Relations
While Jimmy Kimmel is back on the air, what does his abrupt suspension say about television’s future? The dramatic decision delivered a jolt to television fans—and to the rulebook that’s governed late-night talk shows for decades. Kimmel’s absence from ABC,...
