by Ruth Sarfaty | Jun 25, 2025 | Business
The television landscape has reached an inflection point but we shouldn’t be surprised. In May 2025, streaming officially dethroned broadcast and cable TV, capturing nearly half of total viewership—surpassing the combined share of traditional TV for the first...
by Ruth Sarfaty | Jun 24, 2025 | Business, Public Relations
The global startup ecosystem in 2025 is at a crossroads and since I focus on dynamic young companies, I’m always on the lookout for those with great stories to tell that can earn the support of VCs with deep pockets. But founders face a more measured...
by Ruth Sarfaty | May 31, 2025 | Public Relations
Every June, the Croisette transforms into the epicenter of global creativity, commerce. The Cannes Lions International Festival of Creativity is where the world’s most ambitious brands, agencies, and platforms gather to celebrate, compete, and, above all, be seen. For...
by Ruth Sarfaty | May 31, 2025 | News
If you’ve spent any time on LinkedIn lately, you’ve probably noticed a new breed of business leader cropping up in your feed: the “Fractional” executive. Fractional CMO, Fractional COO, Fractional Chief Cook and Bottle-Washer(okay, maybe not). The title is everywhere,...
by Ruth Sarfaty | Apr 10, 2024 | Opinion, Public Relations
From ancient civilizations sharing myths around campfires to modern-day marketing campaigns, stories have been instrumental in captivating audiences and conveying messages. In PR, the art of storytelling holds a profound significance, shaping perceptions, building...
