by Ruth Sarfaty | Apr 10, 2024 | Opinion, Public Relations
From ancient civilizations sharing myths around campfires to modern-day marketing campaigns, stories have been instrumental in captivating audiences and conveying messages. In PR, the art of storytelling holds a profound significance, shaping perceptions, building...
by Ruth Sarfaty | Nov 22, 2023 | News, Opinion
I am inhaling every published word about the Open AI debacle. Unlike most Silicon Valley stories which seem so “inside baseball,” this one definitely isn’t. There were three big stories last weekend, as far as I was concerned, Gaza, Rosalynn Carter and Open AI. I...
by Ruth Sarfaty | Jul 30, 2023 | Opinion
Can Barbie save the movie business? As if a post-pandemic comeback and the resulting digital reinvention were not enough, an industry-wide strike has made a challenging situation even worse. Then, enter you know who. An unlikely hero(ine) at best, but a silver...
by Ruth Sarfaty | Mar 22, 2023 | Business
Planning is critical. With the news environment operating 24/7, amplified by the speed of social media, news can leak in an instant and spread globally in a matter of seconds, witness the SVB crisis. While it’s crucial to comply with all government rules and regs,...
by Ruth Sarfaty | Mar 12, 2023 | Public Relations
Ask yourself one basic question. Do you need to let customers, prospective hires, partners, investors know who you are? While time and money are challenges startup founders have to contend with, it’s often worth the investment to build a consistent flow of media...
by Ruth Sarfaty | Feb 25, 2023 | Business, Opinion
The floodgates opened in February with the introduction of ChatGPT and now, there’s so much happening in AI that it’s virtually impossible to stay on top of it. With thousands of tech layoffs in the last 90 days, and the prospect of accessible AI in all its forms, the...
by Ruth Sarfaty | Feb 25, 2023 | Public Relations
Earned media still counts even while social platforms vie for predominance. What does earned media refer to? Simply put, it’s the exposure and publicity that a brand receives through third-party sources such as independent media outlets, bloggers, influencers,...
