by Ruth Sarfaty | Jun 30, 2026 | Public Relations
A quick digest of five AI+PR updates: how AI and PR intersect, by the numbers. For past editions, click here. 1. AI drives conversion. According to a SuperPrompt study which analyzed 12 million website visits, traffic driven by AI tools converts at 5.1X the rate of...
by Ruth Sarfaty | May 29, 2026 | Public Relations
A quick digest of five AI+PR updates: how AI and PR intersect, by the numbers. For past editions, click here. 1. Fifteen websites capture 68% of all AI citations. Is your client’s brand present on even half of them? In a recent report reviewing how AI and PR...
by Ruth Sarfaty | May 11, 2026 | Public Relations
TL;DR AI + PR My weekly digest of five AI+PR updates. For past editions, click here. 1. Reddit’s share of AI citations grew 73% in four months. Have you even thought about Reddit? Reddit may be more important than you think. Tinuiti’s AI Citations Trends...
by Ruth Sarfaty | Apr 23, 2026 | Public Relations
My weekly digest of five AI+PR updates. 1. When an executive writes on LinkedIn, AI is paying attention. Profound analyzed 1.4 million citations and found LinkedIn is now the #1 cited domain for professional queries across ChatGPT, Gemini, Google AI Mode, Copilot, and...
by Ruth Sarfaty | Apr 14, 2026 | Public Relations
My weekly digest of five AI+PR data points. 1. Muck Rack analyzed over one million AI prompts and found 85.5% of AI citations come from earned media sources. PR has a real opportunity to make a difference here. AI systems learn from earned visibility and PR has long...
by Ruth Sarfaty | Dec 21, 2025 | Public Relations
Martin Sorrell’s declaration that “there is no such thing as PR anymore” couldn’t be more wrong. From the guy who founded and built WPP, one of the world’s largest advertising and PR groups, this is a profound misunderstanding and basic under-estimation of PR as a...
