by Ruth Sarfaty | Apr 23, 2026 | Public Relations
My weekly digest of five AI+PR updates. 1. When an executive writes on LinkedIn, AI is paying attention. Profound analyzed 1.4 million citations and found LinkedIn is now the #1 cited domain for professional queries across ChatGPT, Gemini, Google AI Mode, Copilot, and...
by Ruth Sarfaty | Apr 14, 2026 | Public Relations
My weekly digest of five AI+PR data points. 1. Muck Rack analyzed over one million AI prompts and found 85.5% of AI citations come from earned media sources. PR has a real opportunity to make a difference here. AI systems learn from earned visibility and PR has long...
by Ruth Sarfaty | Dec 21, 2025 | Public Relations
Martin Sorrell’s declaration that “there is no such thing as PR anymore” couldn’t be more wrong. From the guy who founded and built WPP, one of the world’s largest advertising and PR groups, this is a profound misunderstanding and basic under-estimation of PR as a...
by Ruth Sarfaty | Dec 1, 2025 | Business
AI-powered dynamic pricing is revolutionizing retail. By allowing retailers to adjust prices automatically, retailers can drive improve margins and drive profit. As a result, retailers can now adjust prices in response to real-time conditions. Historically, this work...
by Ruth Sarfaty | Nov 24, 2025 | Public Relations
Summary Today’s press releases need to balance clear storytelling for journalists with machine-readable data for AI-powered search and generative models. While traditional releases rarely deliver direct media placements, their core value now lies in structuring...
