by Ruth Sarfaty | Nov 24, 2025 | Public Relations
Summary Today’s press releases need to balance clear storytelling for journalists with machine-readable data for AI-powered search and generative models. While traditional releases rarely deliver direct media placements, their core value now lies in structuring...
by Ruth Sarfaty | Oct 10, 2025 | News
As someone who has witnessed our media landscape evolve, this year’s changes have been nothing short of seismic. From shifts in audience behavior to rapid technology adoption and a renewed emphasis on trust and community, the ecosystem for brands and publishers...
by Ruth Sarfaty | Oct 9, 2025 | Opinion, Public Relations
While Jimmy Kimmel is back on the air, what does his abrupt suspension say about television’s future? The dramatic decision delivered a jolt to television fans—and to the rulebook that’s governed late-night talk shows for decades. Kimmel’s absence from ABC,...
by Ruth Sarfaty | Jul 31, 2025 | Opinion
Soundtrack: “Summer in the City.” It’s hot. It’s slow. And all I want to do is go on vacation. Here are 7 things I’ve been doing while my clients are out of town and I’m looking for projects! Optimize my website: Biz dev has long been on my...
by Ruth Sarfaty | Jun 25, 2025 | Business
The television landscape has reached an inflection point but we shouldn’t be surprised. In May 2025, streaming officially dethroned broadcast and cable TV, capturing nearly half of total viewership—surpassing the combined share of traditional TV for the first...
