by Ruth Sarfaty | Dec 1, 2025 | Business
AI-powered dynamic pricing is revolutionizing retail. By allowing retailers to adjust prices automatically, retailers can drive improve margins and drive profit. As a result, retailers can now adjust prices in response to real-time conditions. Historically, this work...
by Ruth Sarfaty | Nov 24, 2025 | Public Relations
Summary Today’s press releases need to balance clear storytelling for journalists with machine-readable data for AI-powered search and generative models. While traditional releases rarely deliver direct media placements, their core value now lies in structuring...
by Ruth Sarfaty | Oct 10, 2025 | News
As someone who has witnessed our media landscape evolve, this year’s changes have been nothing short of seismic. From shifts in audience behavior to rapid technology adoption and a renewed emphasis on trust and community, the ecosystem for brands and publishers...
by Ruth Sarfaty | Oct 9, 2025 | Opinion, Public Relations
While Jimmy Kimmel is back on the air, what does his abrupt suspension say about television’s future? The dramatic decision delivered a jolt to television fans—and to the rulebook that’s governed late-night talk shows for decades. Kimmel’s absence from ABC,...
by Ruth Sarfaty | Jul 31, 2025 | Opinion
Soundtrack: “Summer in the City.” It’s hot. It’s slow. And all I want to do is go on vacation. Here are 7 things I’ve been doing while my clients are out of town and I’m looking for projects! Optimize my website: Biz dev has long been on my...
