We help startups grow.
If you’re a dynamic young company with big aspirations, we are a PR agency built for you.
Just what you need, when you need it, at an affordable price.
How we’re different
Most retainer-based agencies are expensive and short projects are discouraged. We are just the opposite. As senior advisors, we focus on delivering high value for project fees you can afford.
Short Term Contracts
Unlike larger agencies, we are built for projects, whether it’s a few months ramping up to a funding announcement, or a day planning and conducting a half day messaging session.
Transparent Fees
We understand the frustration of high retainers with hidden fees. Unlike larger agencies, we tell you everything up front. No surprises.
LEADERSHIP
Ruth Sarfaty has spent the last 20+ years focused on client success. As an award-winning communications leader, she has deep experience working with companies from venture-backed startups to Fortune 500s. She has been a strategic counselor and creative practitioner. She has provided guidance to founders and C-suite leaders on media strategy, positioning, messaging, content, issues management, and thought leadership. Ruth is skilled at inspiring creativity and setting a high bar for excellence.
LOTS OF EXPERIENCE
SERVICES
Strategic Planning
With decades of experience, we approach every situation with perspective and expertise, understanding your objectives and the audiences you want to reach.
Messaging
A script that says clearly and unambiguously what you mean and ensures that you’re reaching each key audience with the right message.
Media Relations
A news bureau to proactively and consistently share company news, from funding and beyond, to motivate coverage. We infiltrate the news with smart executive commentary.
Social Media Strategy
A consistent presence on social media channels is a must-have. We will create a strategy and advise you on the newest platforms.
Commentary and Content
A flow of high-level content including data reports, bylines and blogs to establish credibility and reputation;
Analyst Outreach
Industry analysts are often a port of call for journalists and authors of relevant reports.
Crisis Prep
Our two step process helps identify potential issues, tests emergency communications procedures, and recommends ways to minimize risk.
Be ready to put your message out to the media with expert guidance and one on one rehearsal to get the most out of each interaction.
Website Development
Your website conveys who you are and what you stand for. Our extended team applies the principles of clarity, focus and action with graphics to punctuate the narrative.
SEO/Digital Marketing
Prudent spending and an understanding of content marketing and search optimization techniques will help make your brand a recognized thought leader.
WHAT PEOPLE SAY
Ruth and her team thoughtfully translated complex technical and regulatory topics into compelling messages to be understood by the general public.
From strategy and ideation to execution, our PR team has been with us every step of the way, helping us build a quality profile for our business and diligently managing all aspects of communications for our fast-growing company.
HOW WE WORK
Sprint
A four-month project meant specifically for young companies with limited budgets and short term horizon, capitalizing on a launch, pivot, new feature set, fundraise or any other new development in your roadmap.
Retainer
Ongoing monthly fee based on your desired set of continuing services, for instance, strategy, media relations, content creation, SEO/digital marketing.
Workshops
Messaging
Half-day exploration of mission, vision and values, and translation into narrative and messaging.
Two-hour custom session to drill down on best answers to tough questions with interview dos and don’ts.
Two-part workshop to create Crisis Playbook and Tabletop Simulation.