Neighborhood TV

ASSIGNMENT

• Secure important, mainstream media coverage of the new local streaming network from Cox Media Group

OUR STRATEGY

• Position as a launch, with existing streams in Atlanta and Charlotte as tests
• Position NTV as only network of its kind; expanding upon existing Cox broadcast network
• Trade on surging consumer interest in local news
• Develop succinct messaging and prepare CEO

RESULTS

• Secured Axios exclusive including a CEO interview; embargoed story propelled extensive trade coverage
• Secured follow up trade story with deeper analysis on NTV as a model for local coverage and local market coverage in Atlanta and Charlotte