ASSIGNMENT

• Launch Entrupy as the first product authentication and counterfeit detection device for luxury goods

OUR STRATEGY

• Focus on defining and simplifying the message and building notoriety in fashion, technology and business
• Create benchmark State of the Fake report, now an industry mainstay, establishing the brand
• Newsjack worldwide opportunities on counterfeiting which opened doors to coverage across the globe

RESULTS

• According to founder: “From strategy and ideation to execution, PR  helped us build a quality profile for our business and diligently manage all aspects of communications for our fast-growing company.”
• Hundreds of pieces of coverage led to explosive growth. The number of authentications performed increased as much as 600% in first year