- Leverage significant capital raise to secure high impact stories on the reinvention of this in-video content company
- Change industry perception from old-style product placement to premier AI powered in-content advertising solution
- Build reputation of CEO Stephan Beringer as advertising and creative innovator and thought leader
- Trumpet deals in China and around the world to catalyze interest
- Use data to emphasize effectiveness
- Ride AI to popularity
- Scored major New York Times feature (and string of other press) to motivate new business and investment
- Used consistent flow of ad trade coverage to establish Mirriad as more effective in-video alternative to traditional commercials
