RETAIL AI

ASSIGNMENT

  • Launch Netail with funding story in VentureBeat to establish company and link with noted AI innovator Andrew Ng

OUR STRATEGY

  • Simplify message
  • Create online video for website
  • Infiltrate holiday coverage through newsjacking
  • Elevate founder/CEO Mark Chrystal
  • Leverage role of Chairman Andrew Ng

RESULTS

  • Placed kick off feature in Venturebeat establishing industy confidence in model¬†
  • Attracted industry attention at NRF anticipating final product launch
  • Wrote and placed byline in trade mainstay Total Retail to further establish Mark Chrystal as thought leader