by Ruth Sarfaty | May 31, 2025 | Public Relations
Every June, the Croisette transforms into the epicenter of global creativity, commerce. The Cannes Lions International Festival of Creativity is where the world’s most ambitious brands, agencies, and platforms gather to celebrate, compete, and, above all, be seen. For...
by Ruth Sarfaty | Apr 10, 2024 | Opinion, Public Relations
From ancient civilizations sharing myths around campfires to modern-day marketing campaigns, stories have been instrumental in captivating audiences and conveying messages. In PR, the art of storytelling holds a profound significance, shaping perceptions, building...
by Ruth Sarfaty | Mar 12, 2023 | Public Relations
Ask yourself one basic question. Do you need to let customers, prospective hires, partners, investors know who you are? While time and money are challenges startup founders have to contend with, it’s often worth the investment to build a consistent flow of media...
by Ruth Sarfaty | Feb 25, 2023 | Public Relations
Earned media still counts even while social platforms vie for predominance. What does earned media refer to? Simply put, it’s the exposure and publicity that a brand receives through third-party sources such as independent media outlets, bloggers, influencers,...
