by Ruth Sarfaty | Dec 21, 2025 | Public Relations
Martin Sorrell’s declaration that “there is no such thing as PR anymore” couldn’t be more wrong. From the guy who founded and built WPP, one of the world’s largest advertising and PR groups, this is a profound misunderstanding and basic under-estimation of PR as a...
by Ruth Sarfaty | Nov 24, 2025 | Public Relations
Summary Today’s press releases need to balance clear storytelling for journalists with machine-readable data for AI-powered search and generative models. While traditional releases rarely deliver direct media placements, their core value now lies in structuring...
by Ruth Sarfaty | Oct 9, 2025 | Opinion, Public Relations
While Jimmy Kimmel is back on the air, what does his abrupt suspension say about television’s future? The dramatic decision delivered a jolt to television fans—and to the rulebook that’s governed late-night talk shows for decades. Kimmel’s absence from ABC,...
by Ruth Sarfaty | Jun 24, 2025 | Business, Public Relations
The global startup ecosystem in 2025 is at a crossroads and since I focus on dynamic young companies, I’m always on the lookout for those with great stories to tell that can earn the support of VCs with deep pockets. But founders face a more measured...
by Ruth Sarfaty | May 31, 2025 | Public Relations
Every June, the Croisette transforms into the epicenter of global creativity, commerce. The Cannes Lions International Festival of Creativity is where the world’s most ambitious brands, agencies, and platforms gather to celebrate, compete, and, above all, be seen. For...
by Ruth Sarfaty | Apr 10, 2024 | Opinion, Public Relations
From ancient civilizations sharing myths around campfires to modern-day marketing campaigns, stories have been instrumental in captivating audiences and conveying messages. In PR, the art of storytelling holds a profound significance, shaping perceptions, building...
