by Ruth Sarfaty | Dec 21, 2025 | Public Relations
Martin Sorrell’s declaration that “there is no such thing as PR anymore” couldn’t be more wrong. From the guy who founded and built WPP, one of the world’s largest advertising and PR groups, this is a profound misunderstanding and basic under-estimation of PR as a...
by Ruth Sarfaty | Dec 1, 2025 | Business
AI-powered dynamic pricing is revolutionizing retail. By allowing retailers to adjust prices automatically, retailers can drive improve margins and drive profit. As a result, retailers can now adjust prices in response to real-time conditions. Historically, this work...
by Ruth Sarfaty | Nov 24, 2025 | Public Relations
Summary Today’s press releases need to balance clear storytelling for journalists with machine-readable data for AI-powered search and generative models. While traditional releases rarely deliver direct media placements, their core value now lies in structuring...
by Ruth Sarfaty | Oct 10, 2025 | News
As someone who has witnessed our media landscape evolve, this year’s changes have been nothing short of seismic. From shifts in audience behavior to rapid technology adoption and a renewed emphasis on trust and community, the ecosystem for brands and publishers...
by Ruth Sarfaty | Oct 9, 2025 | Opinion, Public Relations
While Jimmy Kimmel is back on the air, what does his abrupt suspension say about television’s future? The dramatic decision delivered a jolt to television fans—and to the rulebook that’s governed late-night talk shows for decades. Kimmel’s absence from ABC,...
by Ruth Sarfaty | Jul 31, 2025 | Opinion
Soundtrack: “Summer in the City.” It’s hot. It’s slow. And all I want to do is go on vacation. Here are 7 things I’ve been doing while my clients are out of town and I’m looking for projects! Optimize my website: Biz dev has long been on my...
by Ruth Sarfaty | Jun 25, 2025 | Business
The television landscape has reached an inflection point but we shouldn’t be surprised. In May 2025, streaming officially dethroned broadcast and cable TV, capturing nearly half of total viewership—surpassing the combined share of traditional TV for the first...
by Ruth Sarfaty | Jun 24, 2025 | Business, Public Relations
The global startup ecosystem in 2025 is at a crossroads and since I focus on dynamic young companies, I’m always on the lookout for those with great stories to tell that can earn the support of VCs with deep pockets. But founders face a more measured...
by Ruth Sarfaty | May 31, 2025 | Public Relations
Every June, the Croisette transforms into the epicenter of global creativity, commerce. The Cannes Lions International Festival of Creativity is where the world’s most ambitious brands, agencies, and platforms gather to celebrate, compete, and, above all, be seen. For...
by Ruth Sarfaty | May 31, 2025 | News
If you’ve spent any time on LinkedIn lately, you’ve probably noticed a new breed of business leader cropping up in your feed: the “Fractional” executive. Fractional CMO, Fractional COO, Fractional Chief Cook and Bottle-Washer(okay, maybe not). The title is everywhere,...
