ASSIGNMENT

• Secure launch exclusive on $3 million fundraise for early-stage collaborative developer tool

OUR STRATEGY

• Develop succinct messaging and prepared founders
• Position Multiplayer as first-of-its–kind collaboration tool for backend developers, akin to Figma for front-end
• Focus on AI aspect to capture media interest
• Point out uniqueness of founders as a married couple with complementary skills who know the developer world

RESULTS

• Secured attention-getting, profile-raising launch feature leveraging the fundraise 
• Set Multiplayer up for success as product is made available to public for the first time