GOAL

• Announce Multiplayer as the first truly collaborative platform for backend developers

OUR APPROACH

• Clear Messaging: Worked hands-on with Multiplayer’s founders to crystallize a succinct, memorable narrative—positioning the tool as a game-changer for backend development teams, much like Figma revolutionized front-end collaboration.
• Media Training & Story Positioning: Prepared the married co-founder team to share their unique story—highlighting their deep developer expertise and the complementary skills that fueled Multiplayer’s innovation.
• AI Differentiation: Spotlighted Multiplayer’s AI-driven features as a core differentiator—tapping into tech media’s ongoing appetite for advanced, intelligent tools in software development.
• Strategic Launch Outreach: Focused all communications on the tool’s clear benefits, unique founder dynamic, and “first-of-its-kind” status, ensuring coverage would not only make headlines but also position Multiplayer for long-term market leadership.

IMPACT & OUTCOMES

• High-Impact Media Debut: Secured an attention-getting launch feature in Venturebeat that highlighted their modest $3 million fundraise as well as their impressive investors, and Multiplayer’s unique vision—generating immediate market buzz and elevating the company’s profile within the developer and investor communities..
• Launchpad for Growth: Positioned Multiplayer for success as it premiered for public use, attracting early adopters and setting the stage for adoption, partnership, and future funding opportunities.