GOAL

• Establish Livestorm as a leading U.S. video conference platform during the Pandemic’s remote work surge

OUR APPROACH

• Market Positioning: Defined Livestorm as the go-to platform for simple, effective virtual engagement—highlighting its customizable features, robust analytics, and built-in social sharing to differentiate from competitors.
• Media Relations: Kicked off PR efforts in the U.S. leading to a Series B fundraise of $30 million
• Focused Media: targeting sectors that benefit most from Livestorm’s strengths, especially HR and enterprise
• Thought Leadership: Developed and placed insightful content for CEO Gilles Bertaux, strategically aimed at HR professionals 
• Data-Driven Media Strategy: Leveraged timely surveys and research reports to generate media interest
• Analyst Relations: Briefed top analysts on the growth story behind up-and-comer Livestorm 

IMPACT & OUTCOMES

• Sustained Industry Coverage: Secured a steady stream of press in major HR and business outlets
• HR Community Leadership: Raised CEO Gilles Bertaux’s profile as a trusted voice in workforce engagement, with strategic bylines and speaking opportunities that accelerated Livestorm’s adoption.
• Brand Elevation Through Research: Created and publicized surveys and industry reports
• Positive Analyst Recognition: Earned favorable reviews, validating Livestorm’s growth prospects.