ASSIGNMENT

• Kick off PR efforts in the U.S. leading to a Series B fundraise of $30 million
• Capitalize on remote work trends during the Pandemic

OUR STRATEGY

• Position Livestorm as a simple and effective engagement tool, enabling hosts to interact and analyze attendance
• Focus on targets suited to Livestorm’s customizable features, engagement tools, built-in social sharing and analytics
• Create content for founder Gilles Bertaux, geared specifically for the HR community, where Livestorm was gaining momentum
• Employ surveys to interest media in Livestorm
• Brief analysts on this newcomer to the sector

RESULTS

• Flow of coverage in HR and business outlets, geared to prospective enterprise customers
• Elevated CEO Gilles Bertaux and Livestorm in the HR community through bylines and other contributed content
• Generated surveys and reports to elevate the brand
• Positive analyst takeaways