GOAL

• Launch Entrupy as an industry first, defining it as an essential B2B tool for the luxury goods market.

OUR APPROCH

• Simplified Messaging: Sharpened Entrupy’s story to resonate clearly with fashion insiders, technology audiences, and business stakeholders—making the technology easily understandable and compelling.
• Industry Benchmarking: Developed the landmark State of the Fake report, which became an authoritative industry resource and solidified Entrupy’s leadership in combating counterfeit goods.
• Global Newsjacking: Capitalized on timely international events and trends in counterfeiting to generate wide-ranging media coverage, showcasing Entrupy’s relevance and expanding its global footprint.
• Cross-Sector Engagement: Targeted a range of media verticals—fashion, technology, business, and luxury retail—ensuring Entrupy’s breakthrough solution reached diverse, influential audiences.

IMPACT & OUTCOMES

• Extensive Media Coverage: Secured hundreds of media placements worldwide from Sourcing Journal to The Wall Street Journal, significantly raising Entrupy’s profile and educating markets about the risks of counterfeit goods.