Neighborhood TV

GOAL

• Introduce Neighborhood TV as an innovative local FAST channel from Cox Media Group, positioning it as the only platform of its kind,  establishing a new benchmark in hyperlocal news coverage.

OUR APPROACH

• Strategic Market Entry: Leveraged successful pilots in Atlanta and Charlotte to validate the format, refine messaging, and build early traction—laying the groundwork for a broader rollout.
• Aggressive Media Relations: Arranged a high-impact, mainstream business coverage 
• Category Leadership Positioning: Capitalized on Cox’s established brand equity and extensive local broadcast footprint.
• Leveraged Local Trend:  Harnessed heightened interest in “local” and demand for trustworthy, community-focused coverage
• Executive Platforming: Featured Cox Media Group CEO to articulate the vision

IMPACT & OUTCOMES

• Top-Tier National Attention: Secured Axios exclusive, including a CEO interview that led industry and mainstream news cycles and set the tone for subsequent coverage.

• Momentum Across Trade Media: Generated immediate follow-on trade reporting, with wide analysis of Neighborhood TV as a new model for local news—and in-depth follow-up pieces exploring its success in the Atlanta and Charlotte test markets.

• Industry Differentiation: Neighborhood TV rapidly gained recognition as one of the only networks with this hyperlocal focus, powered by Cox’s scale and reputation.