ASSIGNMENT

• Drive users to Bublup, a visual all-in-one organization and collaboration solution where everything can be saved and stored in one place and shared with others effortlessly.

OUR STRATEGY

• Work with the brand to narrow strategic focus – consumer vs. business
• Secure as much media visibility as possible, earned and owned
• Engage influencers as ambassadors
• Tap into seasonal opportunities

RESULTS

• Secured article in US News & World Report, among others
• Spearheaded membership in affiliate network to spur inclusion in articles and top 10 lists
• Initiated and shepherded partnership with noted Happiness Project author Gretchen Rubin, including newsletters, blogs, podcasts and media interviews