GOAL

Establish Cheq as the leader in autonomous brand safety and fraud prevention in digital advertising.

OUR APPROACH

• Proprietary Data:  Launched aggressive year-long data-driven campaign supported by expert insights.
• Leveraged Credentials: Traded on the impressive Defense Intelligence credentials of the founders
• Impactful Partnerships:  Implemented influencer/celebrity partnership campaigns featuring unique advertising angles, including celebrity partnerships.

IMPACT & OUTCOMES

• Drove Credibility: Coined and popularized the term ‘Autonomous Brand Safety’ within the industry lexicon to define a new go-to-market security category combating bots, invalid traffic, and cyber threats in areas like paid media, site conversion, and analytics.
• Massive Visibility: Secured in-depth profiles and case studies in major ad tech media, validating Cheq’s approach. A flow of features in Ad Age, Adweek, TechCrunch, CNBC, etc., brought Cheq attention and acclaim.
• Boosted Growth: With the quality and quantity of targeted press coverage, CHEQ built its client roster of brand marketers, publishers and media agencies, while also increasing its valuation three-fold. 
• Raised Money: Attracted significant industry and investor interest: raised a total of $183M, including a $150M Series C round in 2022