GOAL

• Increase user adoption of Bublup by positioning it as the go-to visual all-in-one organization and collaboration platform—where everything can be saved, stored, and shared effortlessly.

OUR APPROACH

• Strategic Brand Focus: Collaborated closely with Bublup’s team to sharpen and clarify the brand’s target audience strategy, balancing consumer and business needs to maximize market impact.
• Maximize Media Presence: Executed an aggressive media outreach campaign to secure broad coverage across top-tier outlets, boosting awareness and driving user engagement through earned and owned channels.
• Influencer Ambassador Program: Engaged author/influencer to extend brand reach organically and lend credibility through trusted voices.
• Seasonal Campaign Activation: Timed messaging and outreach to align with seasonal trends and relevant cultural moments—amplifying the platform’s relevance and capturing heightened media and consumer interest.

IMPACTS & OUTCOMES

• National Media Coverage: Secured high-profile placements including U.S. News & World Report, helping to elevate Bublup’s profile among consumers
• Affiliate Network Membership: Spearheaded Bublup’s in key affiliate programs, resulting in consistent presence in influential articles, top 10 app lists, and roundup features that drive referral traffic and downloads.
• Strategic Partnership: Initiated and managed a high-impact collaboration with Gretchen Rubin—author of The Happiness Project—which included co-branded newsletters, blog content, podcast appearances, and media interviews, positioning Bublup as a tool for well-being and effective organization.