GOAL

• Increase awareness of new platform – and genre – geared to teens and 20-somethings
• Build engaged creator community 
• Set the company up for success

OUR APPROACH

• Launched Category: Deployed aggressive media relations campaign that tapped into worldwide fascination with live streaming and unique monetization model 
• Arranged Exclusives: Arranged series of high-impact exclusives with top tier reporters and individual YouNow personalities in outlets 
• Surfaced Unique Stories:  Found unusual streaming personalities willing to be front and center
• Thought Leadership:  Elevated founder Adi Seidman as innovator and industry leader

IMPACT & OUTCOMES

• Media Impact: Secured hundreds of stories in all categories focusing on YouNow as a powerful platform in the millennial space. Highlights included Wall Street Journal, Bloomberg Businessweek, USA Today, People, Variety, Adweek, Huffington Post, Verge, Business Insider, etc
• Accolades:  Secured industry recognition including Business Insider Top 100 List
• High Visibility:  Arranged keynotes and panel participation for YouNow executives