VIDEO LICENSING / STREAMING

ASSIGNMENT
- Establish VideoElephant as a broad-based video solutions provider to publishers and content owners.
OUR STRATEGY
- .Partner with new marketing head to redefine VideoElephant’s essence; develop messaging and narrative.
- Ratchet up visibility through media and influencer relations.
- Emphasize thoughtful posting on LinkedIn.
- Create a consistent flow of blogs/owned content.
- Used proprietary research to establish reputation as thought leader.
RESULTS
- VideoElephant named finalist in DigidayMediaAwards as Best Publisher Platform after we identified the opportunity, drafted and submitted entry.
- Secured meaningful coverage in key trades including StreamTV Insider, TV Newscheck, MediaPost, and Media Play News .
- Shepherded 3rd party research on FAST and OOH with Hub Entertainment Research and generated coverage.
- Built relationships with influential reporters/industry analysts.
- Engaged Axios reporter as moderator of VideoElephant publisher panel.


VideoElephant uses short form roots for FAST expansion, launches third channel on TCLtv+
VideoElephant, a relatively recent entrant in the FAST space, is utilizing roots in online web video content licensing to launch its own FAST channels and to help populate, distribute, and monetize channels for others.
The Dublin-based vendor just launched its third owned and operated free ad-supported streaming TV (FAST) channel, Real Crime Uncovered, on the TCLtv+ FAST service native to the device-maker’s smart TVs in North America. The true crime-focused channel joins two other FAST channels from VideoElephant on TCLtv+, including Beyond Paranormal and Travel Escapes. VideoElephant Chief Commercial Officer Brian Cullinane told StreamTV Insider the company aims to launch three or four more O&O channels in the next six to nine months.