VIDEO LICENSING / STREAMING

ASSIGNMENT

Transform VideoElephant Into a Leading Force in Video Solutions

OUR APPROACH

  • Strategic Brand Reset: Collaborated with in-house team to crystallize and redefine VideoElephant’s brand identity—crafting powerful messaging that cut through industry noise and articulated clear value to multiple audiences.
  • Influencer Engine: Orchestrated a robust, multi-channel visibility campaign—leveraging deep media relationships, strategic influencer engagement, and precision-targeted outreach to elevate the brand among decision-makers.
  • Content Leadership: Designed and executed an “always-on” content pipeline—thought leadership blogs, LinkedIn insights, and proprietary research—to position VideoElephant as a leading video solutions company.
  • Authority Through Research: Partnered on third-party research with leading research companies to generate objective insights and spark ongoing editorial coverage.

IMPACT & OUTCOMES

  • Industry Recognition: VideoElephant named a Digiday Media Awards finalist for “Best Publisher Platform”—an opportunity we sourced, shaped, and delivered and the first time VideoElephant received such industry recognition
  • High-Impact Media Coverage: Secured prominent, multi-feature placements in industry outlets including StreamTV Insider, TV Newscheck, MediaPost, and Media Play News—driving authority and qualified leads.
  • Thought Leadership Amplified: Guided industry narrative with original research on FAST and OOH in partnership, resulting in headline coverage and strengthened credibility.
  • Relationship Capital: Built influential alliances with top reporters and industry analysts—ensuring VideoElephant is consistently top-of-mind 
  • Premium Event Access: Recruited Axios journalist to moderate the publisher panel— adding third-party validation.
  • LinkedIn Impact: Implemented a disciplined, insight-driven LinkedIn program, amplifying executive profiles and engaging target stakeholders with regular, relevant thought leadership.

 

The Evolution of Free Ad-Supported Television (FAST)

By Johnny O’Neill – Oct 9, 2023
In the ever-expanding world of Free Ad Supported Television (FAST), where platforms and channels multiply by the day, we’re seeing that the hunger for diverse content remains insatiable.
However, as the FAST ecosystem grows, so does the demand for higher quality content. Quality, in this context, is becoming increasingly subjective, yet it is evident that the industry is shifting towards data-driven programming and prioritizing popular verticals such as True Crime.
At the recent OTT.x Summit I had the pleasure of moderating a panel with industry heavyweights Andrew Jacobson, President, Navio Networks, Damian Pelliccione, Co-Founder & CEO, Revry TV and Chris Yates, Chief Commercial Officer, Mansa. In this article I outline my key takeaways from a fascinating discussion about the latest trends in FAST from some of the industry’s most respected figures.