GOAL

Position Viable as the leading qualitative AI company—uniquely enabling natural language queries of customer feedback as an early GPT-3 partner, before AI became mainstream.

OUR APPROACH

• Media Relations:  Exposed cutting-edge platform to journalists covering retail and AI 
• Developer Engagement: Showcased the “magic” of Viable’s natural language processing (NLP), tailoring clear, relatable messaging to engage the developer audience and build grassroots support among early tech adopters.
• AI Trend Surfing: Proactively newsjacked major AI headlines, ensuring Viable’s solutions were included in the conversation any time NLP or generative AI made news, boosting continuous relevance.
• Founder Elevation: Positioned Viable’s leaders, especially founder Dan Erickson, as visionary voices—placing bylines in influential outlets and spotlighting their expertise within the AI and developer community.
• Data-Driven Authority: Leveraged Viable’s proprietary data to develop compelling, timely content demonstrating real-world impact and fueling targeted trade media interest.

IMPACT & OUTCOMES

• Messaging Clarity: Successfully distilled Viable’s advanced technical proposition into accessible, persuasive messaging—elevating the value of natural language customer feedback analysis to a broad audience.
• Definitive Media Breakthrough: Secured game-changing feature in VentureBeat, establishing Viable at the forefront of qualitative AI.