GOAL

Establish Trilith Studios in Atlanta as the largest purpose-built movie studio in the U.S., anchor of a live-work community made for creatives.

OUR APPROACH

• Key Messaging: Developed and communicated Trilith’s three key pillars: Storytelling, Technology and Place.
• Georgia Angle: Partnered with executive leadership to establish the Studio as a force in production and educate the public about tax advantages for production in Georgia
• Aggressive Media Relations Campaign:  From launch to leadership, consistent media coverage elevated Trilith Studios from an unknown entity to an industry force
• Integrated Outreach: Targeted media in lifestyle, real estate, and entertainment

IMPACT & OUTCOMES

• Media Campaign: Secured dozens of stories focused on Trilith and CEO Frank Patterson, leveraging CEO Frank Patterson’s uniquely thoughtful perspectives and inherent optimism in the face of industry challenges (e.g., Pandemic, Strikes, Tariffs).
• Coverage included: Multiple stories in The Wall Street Journal, Variety, Hollywood Reporter, Forbes, CNBC, etc.