ASSIGNMENT

• Launch Netail with funding story in VentureBeat to establish company and link with noted AI innovator Andrew Ng

OUR STRATEGY

• Simplify message
• Create online video for website
• Infiltrate holiday coverage through newsjacking
• Elevate founder/CEO Mark Chrystal
• Leverage role of Chairman Andrew Ng

RESULTS

• Placed kick off feature in Venturebeat establishing industy confidence in model 
• Attracted industry attention at NRF anticipating final product launch
• Wrote and placed byline in trade mainstay Total Retail to further establish Mark Chrystal as thought leader