Message Simplification: Crafted a clear, accessible narrative that distilled Netail’s complex AI capabilities into a compelling value proposition for retailers grappling with digital transformation.
Media Relations: Focused on identifying the right reporters and best approach
Video Storytelling: Produced an engaging online video for the website, bringing Netail’s mission and technology to life and ensuring the story resonated with both investors and potential customers.
Strategic Newsjacking: Seized opportunities around holiday retail news, embedding Netail’s insights and perspective into trending coverage to capture timely industry attention.
Founder & Leadership Elevation: Positioned CEO Mark Chrystal as a retail transformation expert, pairing his credentials with Andrew Ng’s globally recognized leadership in AI to signal substance and stability.
IMPACT & OUTCOMES
High-Profile Market Debut: Orchestrated Netail’s launch with a VentureBeat exclusive that broke the funding story and firmly linked the company and its mission to Andrew Ng, immediately establishing industry confidence
Buzz: Fueled industry interest at the National Retail Federation (NRF), positioning Netail as a standout
Thought Leadership: Bylined article written and secured in Total Retail, further establishing Mark Chrystal as a leading voice in AI-powered retail transformation.
