GOAL

Transform industry perception of Mirriad from traditional product placement to premier AI-driven video advertising.

OUR APPROACH

• Global Deal Spotlighting: Amplified Mirriad’s high-profile partnerships and deals worldwide—including major traction in China—to spark meaningful media coverage and ignite interest among clients and investors alike.
• Data-Driven Messaging: Wove clear, actionable data points into all outreach to underscore the effectiveness and ROI of Mirriad’s AI-powered solution, making the case for its superiority over legacy ad approaches.
• CEO Thought Leadership: Elevated CEO Stephan Beringer as a visionary in advertising and creativity, positioning him front and center in conversations around innovation and AI’s impact on the future of media.
• AI-Fueled Narrative: Surfed the wave of AI’s rapid rise in the public imagination, ensuring Mirriad’s offering was always seen as cutting-edge—and essential—in the evolving advertising ecosystem.

IMPACT & OUTCOMES

• Game-Changing Placement: Landed a major feature in The New York Times, followed by a succession of high-profile press hits, directly boosting new business pipelines and investor interest. As CEO Stephan Beringer noted, this story established Mirriad as a first-mover in AI-driven product placement.
• Sustained Trade Leadership: Orchestrated a steady stream of influential coverage across advertising trades, solidifying Mirriad’s standing as an effective way to reach video viewers and motivate sales
• Industry Repositioning: Successfully reset market perception—Mirriad became more than a legacy player in product placement.