GOAL

Launch Awning as unique real estate platform catering to long-distance owners and renters

OUR APPROACH

• Media Outreach:  Used the media to position Awning as a new real estate model, headed by a dynamic Forbes 30 Under 30 founder
• Founder & Technology Credibility: Shaped a narrative that put Awning’s founders at the forefront, highlighting not just their vision, but the proprietary technology setting the company apart 
• Market Data Storytelling: Leveraged robust market data to underscore Awning’s growing momentum and impact—specifically emphasizing its strong presence and traction in Houston and Austin.
• Expert-Driven Media Strategy: Deployed aggressive, high-touch outreach to real estate and business journalists, connecting influential reporters directly with in-house experts to drive nuanced, authoritative stories across key outlets.

IMPACT & OUTCOMES

• Widespread Media Recognition: Drove a sustained wave of high-impact stories in major business and tech publications, including TechCrunch, Insider, Axios, and Forbes—as well as leading real estate trades and regional Houston media—cementing Awning’s reputation as an innovator to watch.
• Industry Distinction: The campaign’s success was recognized at the highest level, with Awning shortlisted as one of the Best B2B Campaigns of the Year at the PR industry Sabre Awards.
• Profile Acceleration: Awning’s founders and technology emerged as focal points in the industry conversation, priming the company for its next stage of growth and making it an attractive partner for investors, clients, and allies alike.