Frequently Asked Questions

Owned media means content you control: website, blog, newsletters, proprietary reports, and social profiles. Earned media is coverage you earn through news articles, interviews, analyst reports, or influencer mentions.
Our approach combines both:

•   Owned content establishes your message and thought leadership.
•   Earned media builds trust and authority via third-party validation.

This blended strategy maximizes your footprint in both traditional search and AI-powered discovery, ensuring you’re credible and discoverable everywhere that matters.

•   Strategic messaging and narrative development
•   Media outreach and relations
•   Targeted pitching, press release writing, and story placement
•   Proactive analyst relations
•   Content creation: Company blog, bylined articles, and publication in third-party outlets
•   Announcements: New hires, deals, partnerships, and product launches
•   Proprietary data report development and promotion
•   Conference strategy and speaking support
•   Media training and executive coaching
•   Crisis communications and reputation prep
•   Ongoing consulting, PR sprints, and retainer programs (Flexible to your stage and needs)

Retainer: PR takes time to have the desired effect.  Best for ongoing, proactive media strategy including media relations – proactive and reactive, interview prep, thought leadership writing and pitching, conference pitching/booking, media monitoring.

Project or Sprint: Ideal for specific funding milestones. We will build a short-term plan (ideally, at least 90 days) with a defined scope, clear deliverables, and rapid execution.

Custom Hybrid: Combine a launch sprint with a lighter ongoing engagement to sustain momentum post-launch.

We set clear objectives and use a mix of:

• Media placements and citations in target outlets
• Share of voice compared to competitors
• Website traffic and inbound inquiries post-campaign
• Analyst mentions and industry recognition
• Growth in branded search and social engagement
• Progress toward fundraising, hiring, or partnership goals

AI-powered search engines prioritize brands with strong “authority signals”—that means being cited by reputable sources, publishing quality owned content, and having your experts referenced in trusted media and industry outlets.
We focus on a strategy that makes you discoverable and credible with humans and AI by:

•   Creating narrative-driven, well-linked “owned” content
•   Earning reputable third-party placements
• Pitching proprietary data, analyst notes, and leadership commentary to industry media

Our expert training preps founders and execs for:

•   Live and remote media interviews
•   On-message delivery & storytelling under pressure
•   Navigating tough questions or controversies
•   Presentation skills for conferences and analyst calls
•   Immediate feedback and coaching with real-world scenarios

Yes—we develop rapid response playbooks tailored to likely risks for startups, offer “what if” media training, and provide on-call support for live issues. The best time to plan is before you need it.

Absolutely. We ghostwrite founder bylines, secure expert interviews, draft press releases, build pitch decks, and position you for publication in both your own channels and premium third-party outlets.

•   Senior-led, boutique service—no handoffs to inexperienced juniors
•   Project-based flexibility: No bloated contracts or cookie-cutter retainers.
•   Startups-first expertise: We know the tempo, challenges, and storytelling arcs of early-stage companies.
• Authority-first methodology: Designed for today’s AI and human search reality—your name where it matters, when it matters.