Maximize announcement of $9.2 million fundraise to drive profile coverage of company and founders in anticipation of expansion strategy
OUR STRATEGY
Build credibility by spotlighting founders and highlighting the technology
Use market data to showcase its presence in Houston and Austin
Aggressively pitch experts to real estate and business journalists
RESULTS
Raised profile of founders and company with flow of stories in key outlets: TechCrunch, Insider, Axios and Forbes, real estate trades and Houston media
Shortlisted as one of Best B2B Campaigns of the Year in PR industry Sabre Awards
